Hailey Bieber shows off her new lip gloss in a colorful bikini

She’s passionate about passion fruit.

A new flavor of Hailey Bieber’s best-selling Rhode Peptide Lip Treatment ($16) is here, and the model showed off her latest launch in a sexy swimsuit on Instagram Wednesday.

In the campaign, Bieber, 26, wears the (also brand-new) Miss Costa Rica Triangle Top ($110) from celebrity-loved label Heavy Manners; several different top and bottom options in the same colorful print are also available.

She styled the bold suit with green Adidas shorts and chunky gold jewelry, including stacks of bangle bracelets on both wrists.

She also added sparkle around her bikini top — which she went without in some pics — courtesy of Jacquie Aichie’s 50 Diamond Bra ($10,750) and a belly chain.

Hailey has been sharing snaps showing off the glazed summer gloss – which launched today – all month, even making like a mermaid on the sandy shore.

However, some followers are tired of her glossy content and find it has lost its shine. 

One asked, “babes all this for a lipgloss??”

Heavy Manners Miss Costa Rica Triangle Front Tie Top ($110)

“Finally, you have completed eating this fruit since March 29,” another quipped, as she’s been posting photos of herself with passion fruit halves for days.

“Ok calm down it’s just a LIP BALM,” yet another follower joked. 

But fans of Bieber’s came to her defense.

“I see why they are mad. Perfect body, beautiful face, successful business and rich husband 😂,” one wrote.